Media Advisory - Largest charity polar bear dip runs again on January 1st

Media Contact:

Joanne Legin
PR & Communications Officer

joanne_legin@worldvision.ca
m 416-738-7720
p 905-565-6200 ext. 2523

Highlights:

The Courage Polar Bear Dip happens every New Year's Day in Oakville and raises funds for World Vision clean water projects in Africa.
If anyone knows how to brave the cold…it’s Canadians. They don’t just bare it, they Polar Bear-it. PHOTO/World Vision Canada
(December 04, 2017)
MISSISSAUGA, ON -

WHAT: The Courage Polar Bear Dip for World Vision is the largest and longest-running charity dip in Canada.
Held at Coronation Park in Oakville on New Year's' day, more than 800 people brave the icy waters of Lake Ontario every year. Some do it to try something a little edgy, some do it to ring in the new year, but they all do it to help World Vision Canada.

Funds raised at the 2018 event will help improve the lives of children and their families by providing clean, safe water in communities around the world, including Mali in Western Africa. Net proceeds for the event have been going to different World Vision water projects around the world since 1995 and over $1.5 million has been raised in total.

WHEN: Monday, January 1, 2018, 12:30 p.m. – 2:30 p.m., with the dip itself taking place at 2p.m.
Full schedule of events can be found at: http://www.polarbeardip.ca/festivities.php

WHERE: Coronation Park, Oakville (1426 Lakeshore Rd. W.)

VISUALS:
  • Huge crowd of brave Canadians of all ages, counting down and running into the cold waters of Lake Ontario together
  • Live music and costume contest
  • Thousands of spectators supporting the dippers
INTERVIEWS AVAILABLE:
Todd and Trent Courage, Polar Bear Dip founders
Michael Messenger, President & CEO, World Vision Canada   

MORE INFO:
Courage Polar Bear Dip photos: HERE
Web links: www.polarbeardip.ca; www.worldvision.ca 
Social media: @PolarBearDip; #PolarBearDip  

FAST FACTS:
  • The Courage Polar Bear Dip for World Vison is the largest charity dip in Canada
  • The Dip is expected to raise $120,000 this year for World Vision water projects in Africa
  • Overall fundraising since inception has surpassed $1.5 million