Reimagining Purpose Through Play

Today, companies are expected to do more than deliver financial results for their customers. Employees and investors also increasingly expect organizations to demonstrate meaningful, measurable social impact that aligns with their environmental, social, and (corporate) governance (ESG) and corporate social responsibility (CSR) commitments.

However, translating purpose into action is often easier said than done. Many businesses have ambitious goals but lack the global infrastructure, trusted partnerships and expertise needed to deliver impact at scale and prove it.

That's where the right partnership makes all the difference.

Spin Master has long believed in the power of play to help children grow, learn and thrive. Its CSR vision recognizes that every child deserves the opportunity to experience the joy, creativity and developmental benefits of play, regardless of where they live or the circumstances they face. Through toy donations, employee engagement and community investments, Spin Master is committed to creating lasting value for children while strengthening the communities it serves. That commitment comes to life through its partnership with World Vision Canada.

Together, Spin Master and World Vision Canada have transformed purpose-built products into meaningful opportunities for children around the world. Spin Master provided play kits designed for use in Child-Friendly Spaces. Filled with carefully selected toys and activities, these kits help create moments of comfort, connection and hope for children facing challenging circumstances.

For children living through poverty, conflict or crisis, play restores a sense of normalcy during uncertainty, supports healthy childhood development, strengthens social connections and creates safe spaces where children can heal and learn. Through World Vision Canada's evidence-based programming, donated toys become part of a broader approach to supporting children's well-being and helping communities recover and thrive.

Tammy Smitham, VP Communications and Corporate Social Responsibility, of Spin Master shared, "...we were looking for new partners to help us branch out and increase the scale of our philanthropic giving. World Vision was an amazing choice – they have shown themselves to be seamless partners with established country relationships and amazing control over the logistics of getting these toys to children."

Watch the video below to learn more about Spin Master's experience of partnership with World Vision Canada.

In 2025, Spin Master and World Vision Canada have delivered more than 104,000 toys valued at over $1.5 million, reaching more than 100,000 children through ten shipments across ten countries. Alongside these product donations, Spin Master has contributed significant financial support to end poverty and create lasting change for children and families.

Behind every shipment is a carefully coordinated effort. World Vision Canada's established community networks ensure products are distributed where they will have the greatest impact, whether supporting children recovering from emergencies, strengthening educational initiatives or creating child-friendly spaces where young people can safely play, learn and simply be children. Rather than focusing solely on product delivery, the partnership creates opportunities that extend well beyond the moment a toy is received.

This collaboration also demonstrates how strategic partnerships can create shared value.

For Spin Master, working with World Vision Canada helps translate CSR commitments into credible, measurable outcomes. The partnership supports ESG reporting with clear evidence of global impact while strengthening stakeholder trust, enhancing brand reputation and creating authentic stories that demonstrate purpose in action. It also provides meaningful opportunities for employee engagement by connecting teams to a shared mission of improving children's lives worldwide.

For World Vision Canada, partnerships like this enable greater reach and deeper impact. By connecting corporate purpose with community needs, we help ensure essential resources reach children and families while maximizing the value of every donation through trusted distribution systems and long-standing local partnerships.

Together, the partnership proves that when business expertise and humanitarian experience come together, the result is a sustainable, measurable impact.

As expectations around ESG and corporate citizenship continue to evolve, organizations are looking for partners who can help them move beyond good intentions to meaningful results. World Vision Canada works alongside companies to design partnerships that align business objectives with global impact, delivering measurable outcomes for communities while helping organizations achieve their CSR ambitions with confidence.

If your organization is looking to transform purpose into measurable global impact, contact us to explore how a partnership with World Vision Canada can help advance your business goals while creating lasting change for girls and boys worldwide.