Behind the impact: Real impact vs. good intentions

In this episode of Behind The Impact, host Monique Strassburger talks with Josh Folkema, VP of Product at World Vision Canada, about the people and innovation driving impact for vulnerable children worldwide.

Josh reflects on his 17 years with World Vision, beginning on the front lines in Uganda, Malawi, Mozambique, and Myanmar. His experiences in famine response, disaster relief, and supporting local farmers shaped his understanding of vulnerability, resilience, and the importance of long-term solutions.

Today, Josh leads the transformation of World Vision Canada’s donor experience. He explains how new systems now connect donors directly to the outcomes of their giving through features like “personal proof of reach,” offering clearer transparency and a personalized understanding of impact.

Josh emphasizes that real impact means using data to make better decisions, maximizing every dollar, and ensuring donors can see the meaningful change they help create.