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Conquering Kilimanjaro to defeat child slavery

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Canadian celebrities join World Vision's #KiliClimb4Kids to help girls in crisis 

MISSISSAUGA, ON, March 19, 2015 - To officially kick off the Kili Climb 4 Kids campaign, World Vision today announced the Canadian celebrities who will climb Mount Kilimanjaro in June to help end child slavery.  Joining Team World Vision on the 8-day climb in Tanzania to reach the summit of Africa's highest mountain: 

  • Cheryl Bernard – Cheryl is a 2010 0lympic silver medalist in curling. She is also a four-time Alberta women's champion, TSN Skins finalist and has maintained a top 5 status on the World Curling Tour for many years.
  • JD Scott – Host for HGTV and Great American Country, radio personality, older and wiser brother of Drew & Jonathan Scott (also known as the Property Brothers). 
  • Rick Campanelli – One of Canada's most popular TV personalities, Campanelli is best known as "Rick the Temp", a former MuchMusic VJ who now is seen nightly as the Co-Host for Entertainment Tonight Canada. 

Each celeb is offering rewards to donors who help them reach the team's overall goal of $150,000, including signed head shots, Twitter or Facebook shout outs, set tours, curling lessons, matching tattoos and more. The funds raised will provide support for girls and women experiencing exploitation through slave-like labour, early child marriage, sexual exploitation and violence.   

Prior to the climb, the team will also be visiting communities in Tanzania to see how World Vision is empowering young girls who are forced into dirty, dangerous and degrading work. 

QUOTES

"Winning an Olympic medal for Canada was one of my proudest moments. But the podium was just a pathway for changing children's lives. Summiting Kilimanjaro will take every ounce of the determination I had at the Vancouver games, but it will all be worth it knowing that we will be helping girls escape slavery and exploitation," said Cheryl Bernard, Olympic curling champion. 

HOW TO HELP 
  • Donate online at www.worldvision.ca/kili   
  • Sponsor a child in Tanzania to help children escape exploitation by creating economic alternatives for families and entire communities.

FACTS 
  • Globally, 116 million children are doing dirty, dangerous & degrading work in sweatshops, plantations, brothels and mines. 
  • More than 35% of Tanzanians live below the poverty line, about 40% live in chronic food-deficit areas and most girls of primary school age do not attend school.

MEDIA RESOURCES 

Photos (http://bit.ly/1BozwKP) 

World Vision No Child for Sale campaign:  
Kiliclimb4kids is more than a climb, it is part of World Vision's No Child for Sale campaign which is mobilizing hundreds of thousands of Canadians to actively support solutions to prevent and end the worst forms of child labour. 

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. Visit our News Centre worldvision.ca 

For further information: TO ARRANGE INTERVIEWS WITH CELEBRITIES PLEASE CONTACT: Britt Hamilton - cell: 416-419-1321, Britt_Hamilton@worldvision.ca; Jermaine Hylton - 905-565-6200 x 4170, Jermaine_hylton@worldvision.ca​ 

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