Canadians would appreciate a charitable donation being made in their name instead of receiving a traditional holiday gift

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Jennifer Miller
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Highlights:

58% of Canadians agree they would prefer a charitable donation being made in their name instead of a traditional gift
Nearly half of Canadians see causes focused on children as being the most appealing.
(November 15, 2017)

MISSISSAUGA, ON – As the holiday season approaches, many Canadians will once again be on the lookout for the perfect gift for everyone on their list. While the latest tech gadget or trendy toy will be in high demand, a new Ipsos poll conducted on behalf of World Vision Canada finds that a majority of Canadians (58%) would appreciate a charitable donation being made in their name instead of receiving a traditional holiday gift. Yet while many are open to the idea, only one in three Canadians have ever actually made a charitable donation in someone else’s name as a gift.

According to the poll, the majority of Canadians (75%) who have never given a donation in lieu of a gift just haven’t thought of it. While some may fear the recipient will be disappointed, most (76%)Canadians who have gifted a donation in the past say the recipient appreciated the gesture.

Meaningful gift donations in the World Vision Canada’s Gift Catalogue (https://donate.worldvision.ca) provide life changing impact to children and families in need. From food and education to healthcare and clean water, gifts cover different interests and price points. Canadians can consider giving a soccer ball for $10 in the name of a sports enthusiast or textbooks for children for $30 in the name of favourite teachers. For the conscious consumer, fair trade handcrafted gift options include votive candles ($35) or a Balinese bracelet for $60. Some gifts, such as emergency food ($20), actually quadruple in value thanks to partnerships with organizations like the World Food Programme.

“It’s truly incredible that so many Canadians would appreciate, and many have already greatly appreciated, the impact of a unique donation made in their name. This holiday season we encourage Canadians to consider giving loved ones a meaningful and thoughtful gift that can change a child’s life,” said Lara Dewar, Chief Marketing and Development Officer, World Vision Canada.

Quick Facts:

· 58% of Canadians agree they would prefer a charitable donation being made in their name instead of a traditional holiday gift

· 76% of Canadians who have gifted a donation in the past say the recipient appreciated the gesture

· When it comes to deciding which charitable cause to donate to this holiday season, nearly half of Canadians (45%, rising to 57% in Quebec) see causes focused on children as being the most appealing


More Unique Gift Catalogue Gift Ideas:

· Equipped with a kit and hives, beekeepers can produce up to 50 kilos of honey a year to sell or trade. (Beekeeping kit $60, beehive $100)

· One alpaca can produce up to 5 kilos of wool annually over a 15- to 20-year lifespan. And two alpacas can produce a baby each year. (Alpacas $250)

· One healthy heifer produces up to 20 glasses of protein-rich milk daily. Income from milk, yogurt, cheese, butter and beef can help pay for things like school fees, clothing, medicine and more. Best of all, a cow can breed a herd of calves over a lifetime. (Share in the gift a cow $200)
 

About the Study

These are some of the findings of an Ipsos poll conducted between October 30th and November 3rd, 2017, on behalf of World Vision Canada. For this survey, a sample of 1,002 Canadians aged 18+ was interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The poll is accurate to within ±3.5 percentage points, 19 times out of 20, had all Canadian adults been polled.