World Vision Filipino campaign earns nomination for the 2016 Marketing Awards

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Pinoy para sa Pinoy helps Filipino-Canadians give back to their home country.
A project created by a group of World Vision employees have been nominated in the Original Multicultural Integrated Campaign category at Marketing’s 2016 Marketing Awards.
(May 31, 2016)

MISSISSAUGA, ON – World Vision is a leader in technology and innovation, and a group of Filipino employees at World Vision Canada is proving just that. An innovation project launched last year, along with a video that highlights the campaign, has been nominated in the Original Multicultural Integrated Campaign category at Marketing’s 2016 Marketing Awards.

“World Vision Bite-Size” captures the Pinoy Para Sa Pinoy project, or “Filipinos for Fellow Filipinos”, an innovative initiative which cultivates the Filipino diaspora in Canada to support sustainable livelihood and nutrition interventions in the Philippines. It ignites the spirit of “bayanihan”, the Filipino value for cooperative action.  The project is a co-creation among World Vision Canada, World Vision Philippines and the South Asia Regional Office. Project participants from various departments and divisions at World Vision Canada gathered together to contribute their talents for the success of this project.

“Pinoy Para Sa Pinoy’s” uniqueness, and its ability to generate support from the Filipinos in Canada the Filipino way – bite-size style – and deliver results in the field, is what helped it earn a spot on the shortlist for the Original Multicultural Integrated Campaign. World Vision Canada is one of seven nominees in that category.
The 2016 Marketing Awards will be handed out Thursday June 2, 2016 in Toronto, Ont.

“Pinoy para sa Pinoy serves a channel to fulfill the desire of Filipino-Canadians to contribute back to their home country.  The project helps improve children’s nutrition, support families earn sustainable livelihood and break the cycle of bonded labour in the Philippines.” – Elmer H Lighid, Regional Lead, South Asia and the Pacific and Project Team Lead of Pinoy para sa Pinoy
“We are thrilled to be selected as one of the shortlisted entries for the 2016 Marketing Award.  This campaign is not about poverty but all about celebration.  And this recognition is such a fitting end on our fight to break this cycle of poverty and providing children with better and fuller lives.” – Edgardo Gonzales, Multicultural Development Advisor, World Vision Canada
“World Vision Bite-Size”: