Advocacy 101

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No child for sale stunt in Toronto
​Interactive chalk art highlights the plight of child miners as part of the No Child For Sale campaign.

Our Approach

Ensuring justice for children is the core reason for World Vision’s advocacy work.

Our role is to help you take effective actions to solve the root causes of poverty and injustice. Through our Voices community, we work with you to influence governments, businesses, and communities. For example, our No Child for Sale campaign encourages Canadian businesses and consumers to support ethical labour practices in the products we buy.

World Vision’s approach to advocacy is rooted in our work in nearly 100 countries. In developing countries, we empower people to advocate for positive change in their communities, and to demand better services from their governments. You can read more about this work in the Policy and Advocacy section of the site.


Voices is about your involvement in our advocacy work. You have a voice. We have a voice. Children around the world have a voice. As a community of over 40,000 advocates, we can speak, and be heard. 

As a Voices member, you will learn the latest about the No Child for Sale campaign, child health campaign and ways you can take action.

Stay connected:

  Join the Voices advocacy group 

      Voices Facebook Group

      Follow us on Twitter

      See our videos on YouTube

Past Successes
Actions speak loudly! Voices members have stepped up and taken action to create a just world for children, their families and communities. Check out a few of our accomplishments:
Child Health
Five years should not be a child’s lifetime – this was the message Canadian’s delivered to Prime Minister Stephen Harper in 2010 and 2014.
The Results
  • Over the last five years, over 40,000 actions were taken by Voices for Children members and the Canadian public in support of Canada’s continued leadership on maternal and child health.
  • Canada committed $1.1 billion to maternal and helped generate $6.2 billion from other G8 members and global actors in 2010.
  • $3.5 billion was committed by Canada in 2014 to maternal and child health for the next 5 years.
  • The global number of deaths of children under the age of five has dropped significantly, from 8.8 million in 2008 to 6.6 million in 2012.

Child Protection

The No Child for Sale campaign is bringing attention to the fact that 85 million children work in 3D -dirty, dangerous, and degrading - jobs. Our focus has been on encouraging transparency and accountability in supply chains for products sold in Canada.

The Results

  • In 2012, we spoke up for the estimated 1.2 million children who were trafficked into dirty, dangerous, and degrading work by contributing to the government’s new National Action Plan to Combat Human Trafficking.
  • In the first year of the No Child for Sale campaign, we reached 1 in every 3 Canadians, encouraging them to spread the word, buy child-labour-free products and press companies and governments to be global leaders in helping to end child slavery.
  • Over the last two years, we called upon the largest Canadian chocolate companies to commit to ethical – child labour free – chocolate. See their responses.