Advocacy 101

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No child for sale stunt in Toronto
​Interactive chalk art highlights the plight of child miners as part of the No Child For Sale campaign.

Our Approach

World Visions advocacy work is about promoting justice for the world’s most vulnerable children.
Canadians can play an important role in addressing the root causes of poverty and injustice. They have the ability to influence government, business and personal decisions affecting children. For example, in our No Child for Sale campaign, Canadians encourage business and political leaders to report on their efforts to combat child and forced labour in their supply chains, while practicing conscious consumerism in their own choices. 
Key issues we have tackled recently are child protection (particularly child labour), maternal and child health, peace in Syria and improving Canada’s aid program. We take a positive engagement approach, attempting to understand constraints and opportunities, and seeking to work constructively with government and businesses to find solutions.

Voices is the name of a network of Canadians across the country who, supported by World Vision, speak up in solidarity with children suffering systemic poverty and oppression. At more than 70,000 advocates, our voices can be heard. 
Voices emails come to your inbox once or twice a month, with a quick action you can take or a useful piece of information you can enjoy and share. Our promise to you is be focused on issues where we believe together we can move the dial; issues where we need your voice to be added.
Stay connected:

  Join the Voices advocacy group 

      Voices Facebook Group


      Follow us on Twitter


Past Successes
Voices members have stepped up and taken action on key issues. We can’t always claim attribution, but we hear from leaders that our actions are influential. At the same time we know that if Canadians are not heard on justice issues, they can be easy to ignore. Here are some of the issues we’ve been active on.
Child Health

World Vision Voices members were very vocal that “five years should not be a child’s lifetime,” referring to the stubbornly high under-five mortality rates in some countries. The message was hear by Canadian leaders and acted on decisively in 2010 and 2014.

  • In 2012, we spoke up for the estimated 1.2 million children who were trafficked into dirty, dangerous, and degrading work by contributing to the government’s new National Action Plan to Combat Human Trafficking.
  • In 2010, Canada committed $1.1 billion to maternal and child health and helped generate $6.2 billion from other G8 members and global actors. In 2014, Canada committed an additional $3.5 billion over 5 years.
  • The global number of deaths among children under five has dropped significantly in recent years – from 8.8 million in 2008 to 5.9 million in 2015.
    Our current focus is on encouraging the Government of Canada to increase aid for the most vulnerable populations.


Child Protection
The No Child for Sale campaign seeks Canadian-made solutions to support 85 million children who work in dirty, dangerous, and degrading work. Our main focus is encouraging transparency and accountability in supply chains of products sold in Canada.


  • More than 130,000 Canadians have signed petitions asking for increased supply chain transparency for products sold in Canada.
  • In 2016, Voices supporters helped us be in direct dialogue about supply chain practices with 18 major companies importing goods into Canada.
  • More than 8,000 Canadians have taken the Conscious Consumer Challenge, practicing ways to reduce the risk of child and forced labour in their purchases.