Dukale’s Dream documents the six-year journey that Jackman and Furness embarked upon after travelling to Ethiopia with World Vision Australia chief executive Tim Costello in order to better understand how to make an impact on extreme poverty.
While visiting the country’s Yirgacheffe region --the birthplace of coffee-- Hugh and Deborra-Lee were inspired by 27 year-old coffee farmer, Dukale, and his wife Adanech, who were working with World Vision to lift their family out of poverty.
Hugh Jackman said that experiencing life in rural Ethiopia was a rewarding and eye-opening experience for both him and Deborra-Lee, and that through premiering Dukale’s Dream they were proud to highlight the challenges faced by farmers like Dukale.
“Going to Ethiopia with World Vision and meeting Dukale taught Deb and me what a difference fair trade makes to the income of farmers, and consequently their ability to break the cycle of poverty,” said Jackman.
“When we got back to the U.S. after meeting Dukale, we couldn’t just talk about him, we had to do something and that’s why we founded Laughing Man Tea & Coffee.”
Laughing Man buys fair trade coffee and tea from co-ops including Dukale’s and sells the products from their two Manhattan-based cafes. Their most popular blend is the Dukale’s Dream roast.
Deborra-Lee Furness said that the couple’s connection to Ethiopia is one that will last a lifetime.
“When we set off I didn’t know what to expect – the reality of Dukale and Hugh’s lives are worlds apart. But when we spent time with his family, heard that all he wanted for their kids was the chance at a better future – we shared a common bond,” Furness said.
“Through the film, we’re honoured to have been able to partner with World Vision Australia to shed light on both the challenges and the change that can impact people like Dukale, who work tirelessly to provide their families with what all of us want - a positive and secure future.”
World Vision Canada President and CEO, Michael Messenger said that Hugh Jackman and Deborra-Lee Furness’ dedication to launch Dukale’s Dream has been invaluable in drawing the world’s attention to fair trade issues.
“Dukale’s Dream shows the incredible impact that changing our daily habits, like switching our coffee to a fair-trade brand, can have in fighting poverty and its causes,” Messenger said. “We’re excited to share in this proud moment with our ambassadors Hugh Jackman and Deborra-Lee Furness, and to see the world’s reaction to this incredibly engaging film.”
Following the global premiere of Dukale’s Dream in New York, a launch date for the film in Canada will be announced later this year.
The premiere of Dukale’s Dream took place in New York on Thursday 4 June at 7pm EST.
Genevieve Barber, 416-671-0086, firstname.lastname@example.org
World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender.