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“Bunnies distribute ethical Easter chocolate” Media Event

WHAT:      World Vision bunnies tempt Torontonians with two types of chocolate to raise awareness of child labour in the cocoa industry.

WHEN:      Wednesday, April 1st (8:30 a.m. - 11:00 a.m.)

WHERE:    2 Bloor St. East (NE corner of Yonge & Bloor, downtown Toronto)

HOW:        Media will have an opportunity to interact with not one, but two, unique Easter bunnies.

  •  The World Vision Bunny will offer Torontonians a basket of ethically certified chocolate goodies from World Vision’s Good Chocolate Guide.
  • The Bitter Chocolate Bunny will attempt to lure Torontonians with a basket of generic chocolate eggs. WARNING: they may contain child labour!


PLUS:       Cheryl Hotchkiss—World Vision’s No Child For Sale campaign manager, will be on location to speak with media. Cheryl can share the hard facts about the two million exploited children toiling in the cocoa industry, Canada’s child labour habit, and what Canadians can do about it.


VISUALS: An experience Toronto won’t soon forget!


  • World Vision Bunny with basket of good chocolate eggs.
  • Bitter Chocolate Bunny with basket of questionable eggs.
  • Enticing, ethically-sourced chocolates.
  • Mounds of generic chocolate.
  • World Vision volunteers with floppy bunny ears.
  • Torontonians doing a chocolate taste test.

 

FOR INTERVIEWS CONTACT:


Jermaine Hylton – cell: 647-261-1291, Jermaine_Hylton@worldvision.ca

Brett Tarver – cell: 647-825-2712, Brett_Tarver@worldvision.ca


World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. Visit our News Centre worldvision.ca

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