distribute ethical Easter chocolate” Media Event
WHAT: World Vision bunnies tempt Torontonians
with two types of chocolate to raise awareness of child labour in the cocoa
Wednesday, April 1st (8:30
a.m. - 11:00 a.m.)
Bloor St. East (NE corner of Yonge & Bloor, downtown Toronto)
HOW: Media will have an
opportunity to interact with not one, but two, unique Easter bunnies.
- The World Vision Bunny will offer Torontonians a basket of ethically
certified chocolate goodies from World Vision’s Good Chocolate Guide.
- The Bitter Chocolate Bunny will attempt to lure Torontonians with a
basket of generic chocolate eggs. WARNING:
they may contain child labour!
Hotchkiss—World Vision’s No Child For Sale
campaign manager, will be on location to speak with media. Cheryl can share the
hard facts about the two million exploited children toiling in the cocoa
industry, Canada’s child labour habit, and what Canadians can do about it.
VISUALS: An experience Toronto won’t soon forget!
- World Vision Bunny with
basket of good chocolate eggs.
- Bitter Chocolate Bunny with
basket of questionable eggs.
- Enticing, ethically-sourced
- Mounds of generic chocolate.
- World Vision volunteers with
floppy bunny ears.
- Torontonians doing a
chocolate taste test.
FOR INTERVIEWS CONTACT:
Jermaine Hylton – cell: 647-261-1291, Jermaine_Hylton@worldvision.ca
Brett Tarver – cell: 647-825-2712, Brett_Tarver@worldvision.ca
World Vision is a
Christian relief, development and advocacy organization dedicated to working
with children, families and communities to overcome poverty and injustice.
World Vision serves all people regardless of religion, race, ethnicity or
gender. Visit our News Centre worldvision.ca