Today Vancouverites joined the World Vision Bunny and the Bitter Chocolate
Bunny to eliminate child labour
(March 31, 2015) – While Canadians love their Easter treats, it can often
feel like a guilty pleasure, according to World Vision. But the international
development agency believes Canadians can ease their conscience by saying “no thanks” to child labour confections and
hopping on board the 2015 No Child for Sale campaign.
The 2015 campaign launched today with the World Vision Bunny and the Bitter Chocolate Bunny taking to the streets
of Vancouver to raise awareness of the child labour that may be found in their
baskets of goodies. One bunny offered samples of ethically-certified chocolate
from World Vision’s Good Chocolate
Guide while the other bunny unwrapped the dark side of the cocoa industry by tempting
passersby with chocolates that may contain child labour. Which chocolate
did the people of Vancouver choose?
“The results of World Vision’s street side
taste test were conclusive --- when given an opportunity to make an informed
choice, Canadians prefer to indulge in ethical chocolate,” according to Cheryl
Hotchkiss, manager of World Vision’s No Child for Sale campaign.
“A recent Ipsos Reid poll revealed that
more than half of Canadians believe they don’t consume any products made by
children, but there are literally dozens of household items we buy daily that
may contain child labour. We just don’t know --- and companies aren’t providing
us with enough information,” Hotchkiss said.
“When asked to look at a list of everyday
products and choose which product they most associate with child labour, 61% of
Canadians chose clothing, according to Ipsos Reid. Only 4% chose chocolate. Sadly,
millions of children are exploited on cocoa and sugar plantations across the
globe. This hazardous work threatens their lives and their futures. But
Canadians do have the power to put an end to child labour,” Hotchkiss
CRITICAL CANADIAN SOLUTIONS
Buy products that support
fair labour practices, even if it costs a bit more. Speaking with your wallet is a
powerful motivator for companies to change.
Sponsor a child through an organization
like World Vision. Access to basics like
food, shelter, water and education creates economic alternatives so families don’t
need to send their children into dangerous, dirty and degrading work.
Show the source! Ask Canadian companies for better product
information that shows how they are identifying,
monitoring and addressing child labour in their supply chains.
Photos of the World Vision Bunny &
the Bitter Chocolate Bunny in
Photos of child labour http://bit.ly/1jUqsai
Recent Ipsos Reid poll results on Canadian attitudes towards child
Jermaine Hylton – cell: 647-261-1291, Jermaine_Hylton@worldvision.ca
Brett Tarver – cell: 647-825-2712, Brett_Tarver@worldvision.ca
World Vision is a Christian relief, development and
advocacy organization dedicated to working with children, families and
communities to overcome poverty and injustice. World Vision serves all people
regardless of religion, race, ethnicity or gender. Visit our News Centre worldvision.ca