If globalization too often results in a widening gap between the rich and the poor and widespread environmental damage, it's not for a lack of alternatives.

People around the world are working together to empower families and communities, and to sustain the environment. Their concerted efforts have resulted in improved health and nutrition, more schools, increased family income, and protected natural resources. 

In Ceará, a state in northeastern Brazil, half the population lives in extreme poverty, earning less than $40 per month. It is one of the poorest areas in South America. Yet in the midst of such deep poverty, a new kind of global relationship—one based on respect for people and the planet—was initiated, and it proved to be good business.

With an international development bank loan, World Vision was able to help local farm families begin a fair trade co-operative growing organic melons for large supermarket chains in Europe. The organic farming techniques are better for the environment and farmers now earn a decent price for their crops. This means they can borrow money to invest in their farms. And parents are now able to send their children to school and plan for their future. The community has received a new lease on life because of a fair trading system.

"When we came here," says João Helder Diniz, World Vision's project manager, "we realized that the farmers of this area were producing a very high quality and marketable product. World Vision was able to connect them with markets in Europe so they were able to sell their product outside of Brazil as well as locally."   

The initiative has tripled farm income, with families now beginning to live beyond poverty level. This example from Brazil shows that when globalization is done well with people and creation in mind, it benefits everyone. It is a reminder that all have a role to play to promote positive globalization—governments, businesses, organizations, and individuals.