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Ethical Mothers Day Gifts

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GTA residents divided on whether most popular Mother’s Day gifts may be result of child labour, new Ipsos Reid Poll

MISSISSAUGA, Ont. (May 8, 2014) – In a new Ipsos Reid poll released today by World Vision, GTA residents are divided on whether child labour is involved in manufacturing our most popular Mother’s Day gifts. While 73 per cent of people in the GTA have a heightened awareness of child labour in the manufacturing of clothing, less than half suspect child labour may be involved in the manufacturing of jewelry, chocolate, flowers and fancy bath products—all likely to be given to millions of moms this Sunday as a show of love.   

Today’s poll is part of the aid and development agency’s ongoing No Child For Sale Campaign working to prevent and eliminate the worst forms of child labour. World Vision is encouraging Canadians to buy fair trade or ethically certified gifts this Mother’s Day and urging them to ask their favourite retailers to provide ethical options. 

Poll Results:
  • ​Given a list of typical Mother’s Day gifts, GTA residents were asked to pick which ones may involve the use of child labour in other countries. Here are the percentages of people in the GTA who felt the following industries may involve child labour in other countries:
    • ​Clothing – 73% 
    • Jewelry – 48% 
    • Fancy bath products – 38% 
    • Chocolate – 21% 
    • Flowers – 20% 
    • No Mother’s Day gifts are made using child labour—14% 
  • 81% of people in the GTA say they have no idea if what they are buying is contributing to child exploitation in other countries 
  • 88% of GTA residents say they would pay more for products designated fair trade or free of child labour. The average person is willing to pay about 27% more for this assurance.
  • ​56% of GTA residents polled say they look for fair trade logos on products they buy to ensure those who made the products aren’t being exploited and 49% say they’ve gone out of their way to buy products that are designated fair trade or designated free of child labour

“The reality is that child labour is often involved in the manufacturing of the most popular Mother’s Day gifts—chocolate, jewelry, flowers, fancy bath products and clothing. There’s something especially horrendous about this kind of exploitation knowing that these gifts are given by Canadian children to their moms to show love,” says Cheryl Hotchkiss, No Child For Sale campaign manager, World Vision Canada. “Children swinging machetes in cocoa fields. Children deep in mines digging for precious metals. Children toiling in harsh conditions on flower plantations and in palm fields. These aren’t images that come to mind when we think of the joy of Mother’s Day celebrations with our children.” 

“Child sponsorship helps protect children from exploitation,” says Hotchkiss. “Sponsorship provides children, families and communities access to education, water, nutritious food, health care, skills training and agricultural assistance, helping alleviate the pressure on children to work to support themselves and their families. Sponsorship also supports programs that reach out to children who are doing dirty, dangerous and degrading work to help them access resources like education so they can leave these jobs.”

People in the GTA are fighting child slavery through World Vision child sponsorship.  In fact, over 67,000 GTA sponsors are already helping to protect more than 87,000 children.  World Vision is hoping to add 2,000 more GTA sponsors in the month of May during the No Child For Sale sponsorship campaign.


Robin MacKenzie – cell: 647-535-3431,

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. Visit our News Centre on