Independent and Major label artists such as Grammy & Juno Award-winning singer/songwriter Sarah McLachlan, Lights, CP Music Group artist roster: Danny Fernandes, Massari, Mia Martina & Tyler Medeiros and other artists such as Pavlo, The Nylons, All About Maggie, Low Level Flight, Royal Wood, Suzie McNeil, Colin James, Matt Dusk, Tom Wilson, Stephen Fearing, Blackie & The Rodeo Kings and Martyn Joseph have all discovered a way to contribute their philanthropic spirits and help cover their touring costs.
World Vision's Artist Associates program offers a unique alternative to traditional backing by providing financial tour support for performers who take the charity's message of hope to the stage. In 2005, nearly 50 artists teamed up with World Vision, a leading relief and development organization that supports over 3 million children in 55 countries. At their performances, the artists asked concert goers to make a difference by sponsoring a child. More than 3,000 signed up last year alone.
Through its child sponsorship program, World Vision works with families and communities in developing countries to help provide education, healthcare and a better future. It also provides HIV/AIDS prevention, care and education for children- many of whom are orphans living in communities with a high prevalence of the disease.
At their concerts, performers invite their audiences to make a difference by sponsoring a child. World Vision provides display materials about child sponsorship at the performance venue so audience members can become a child sponsor.